Even if you’re not an active user, if you haven’t heard of Facebook, you must have been living under a rock for the past few years. Since its creation in 2003, Facebook has quickly become one of the world’s largest networking and social media websites in the world. A lot of times Facebook is used for pleasure, providing a fun and innovative way to use today’s technology to keep in touch with friends and loved ones. What many businesses and entrepreneurs fail to take advantage of are the advertising powers that Facebook can provide. It’s not just a social network- it’s a place where every business can branch out and reach millions of potential clients or customers.
If you’re familiar with Facebook at all, you may have noticed (and even clicked on a few) of the advertisements present on your homepage and profile. Businesses of all kinds are finding that utilizing this popular social outlet to advertise their services or products can be very fruitful. But with all of these other competitors out there getting the same idea, how are you supposed to ensure that your ad gets more interest than all of the rest? The trick is in writing an awesome ad that is going to grab even the most internet- challenged user’s attention. This is also really helpful when you’re trying to generate traffic for your website or blog. Pitching the right Facebook ad can get people frequenting your blog much faster than other possible methods. But how do you write the perfect ad for your blog?
Captivate your Audience Appropriately
Facebook monitors all of its advertisements and checks them for true statements, accuracy and even grammar. If you’re using slang terms, insulting anyone or anything or WRITING IN ALL CAPITAL LETTERS (the equivalent of yelling at someone in person!) your ad will probably not last very long on the site, so you’ll want to make sure that your ad is honest, to the point and in proper English. Come up with a phrase that describes what it is that you do or what you’re trying to sell and make the reader want to click your advertisement to learn more. For example, “Train that dog right- the first time!” would be a great lead-in to a landmark blog page containing dog training articles and posts.
Market to Key Demographics
When you create your Facebook ad, you’re given options regarding your target demographic and audience. Take advantage of these tools and try to reach people of whatever age, sex, religion, etc. that you think are going to find your business or product useful. For example, if your blog is about hairstyling, you probably will want to rule out middle-aged men as part of your target audience. Of course, to each their own (there might just be some middle-aged men that are passionate about hair design!)- but you’ll be more successful if you are able to predict who your general audience is and try to market mostly to them.
Don’t Forget to Keep it Light and Fun
People are typically on Facebook for entertainment purposes. They want to play games, catch up with friends and family and look at things that are interest to them. If you get too serious with your blog advertisement, it might not get a lot of attention. You don’t want to act like you’re trying to educate others, but rather entertain them. So the more whimsical and creative your ad is, the more likely people will want to click- and visit your very fascinating blog!
Crafting a great advertisement may take a bit of time but taking that time will help you to create an effective advertisement that will be worth the money spent on advertising. Give it a try for yourself and you'll be amazed at the results you achieve!
About the Author: Tony S. is a full-time writer, blogger, and educational consultant. He writes marketing tutorials and educational resources for thos ei ncluding various career fields. He's also a regular contributor to a growing certified ultrasound technician career guide.